✅【Authentic JHQ Multi-Griddle】In Korea, there is a food culture called "Sotttukkon," where people use the lid of an iron pot as a griddle to grill meat and vegetables with family and friends.We were strongly drawn to this culture.There was not only deliciousness, but also a warm atmosphere of everyone gathering around one griddle.Inspired by the culture of "Sotttukkon," the original and authentic brand has been spreading the multi-griddle in Japan since 2021.After overcoming challenges from obscurity, it has now become a familiar camping gear item for many people.
✅【Theきっかけ and Spread of Attention】A major turning point was a "Camping Comedian Special" broadcast on a popular variety show in October 2022. This sparked attention, quickly becoming a hot topic on social media and gaining popularity among many outdoor enthusiasts. In 2023, it was also selected for AI-predicted hit product rankings and was featured in numerous media outlets as a new standard in outdoor cooking equipment. Through this exposure, it began to penetrate a wide range of people beyond the realm of outdoor goods.
✅【One item, multiple functions!】 The multi-griddle is a versatile cooking appliance that can be used for a wide range of dishes, including grilling, stir-frying, boiling, deep-frying, and steaming. It works with direct flame, gas, and even induction cooktops. No seasoning is required, making it hassle-free. It's great for both outdoor cooking and in the kitchen. It's perfect for anything from meat and fish to desserts. On social media, a variety of recipes are shared, including steaks, ajillo, samgyeopsal, sukiyaki, dumplings, pasta, pancakes, and popcorn.
✅【Surprisingly Lightweight, Easy Cleanup!】 The Multi Griddle is incredibly lightweight at approximately 1kg (for the 33cm size) and boasts a simple design, making it versatile for both camping and kitchen use. Heavy frying pans are a hassle to take out, store, and clean. But with the lightweight Multi Griddle, you can simply grab it when you need it, and wash and store it away when you're finished. Anyone can easily use it in their daily cooking, significantly reducing the burden of cooking. It's the perfect item for anyone who wants to make everyday cooking easier and more enjoyable.
✅【Excellent Heat Conductivity】 The multi-griddle is a cooking utensil made of aluminum alloy with excellent heat conductivity. Even on medium or low heat, heat spreads quickly and evenly, shortening cooking time and ensuring even heating. Furthermore, its thickness of approximately 4mm retains heat well and maintains temperature stability, allowing you to cook without losing the flavor of your ingredients. Because heat is distributed evenly, it is less likely to burn, resulting in a beautifully browned finish. It is easy to control the heat, so even beginners can make a difference in the finished product, whether it is browning the surface nicely or cooking slowly.
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